Showing posts with label smart marketing. Show all posts
Showing posts with label smart marketing. Show all posts

Wednesday, November 5, 2014

Paper Boat ~ For Tea Lovers


While shopping for groceries in super markets, you see the attractive colorful packs of carbonated drinks or fruit juices and get into a dilemma of whether or not to buy. Thanks to your calorie intake and unhealthy lifestyle. Trust me, to control and restrict your calorie intake is not only difficult, but at times next to impossible. The cliche "I will work out tomorrow" urges you to load your shopping trolley with colorful packs of drinks. So how does a person cut down on this unhealthy intake? Paper Boat comes to your rescue. Especially for the tea lovers, who cannot say no to tea and slurp on the sugary liquid.

Paper Boat gives a refreshing twist to the old concept of tea in India with the rejuvenating flavors of ice tea! Take a look at the little tagged notes which say it all



Paper Coaster
Having tried the aam panna drink from this brand, my expectations were high from the ice tea packs as well. The expectations were met! Lemon and ginger tea and tusli flavours come our as the most rejuvenating ice tea flavors. For tea lovers this is a blessing, as you do not often get flavored ice tea! The most common ones we have heard is lemon ice tea, right? Lemon & ginger ice tea gives a little spicy taste due to the blend of ginger. Tusli ice tea is the better of the two with a healthy and cool brew of tulsi or basil. The best part is low sugar content, which means low calories and low fat! Refrigerate the tetra packs and have a cool refreshing drink quenching your craving for low-sugar yet energizing drink.

The attractive use-and-throw packaging is very pleasant to look at and user friendly. Tightly sealed cap and plastic doypack promises zero spillage and tear. Each pack is priced at INR 30 which I think is slightly higher. I guess INR 25 would have been a fair deal for these. The tagline on the packs says drinks and memories. How can the brand create memories? Well, the cute packaging with the water bubbles and paperboat as the name as well as a doodle, just gets the nostalgia out! A product of Hector Beverages, clever marketing of Paperboat is grabbing eyeballs.

Being a health conscious person, I am glad to have found a drink that suits my needs and taste. I would rate it 3.5 on a scale of 5.

Watch the paperboat youtube video here. Nostalgia will leave you in tears.